MCM: MCM Diamond Fragrance Campaign by Sam Hoffman

Oct 2024

MCM introduces its latest fragrance, Diamond, through a campaign captured by photographer Sam Hoffman. The visuals focus on the brand's iconic backpack-shaped bottle, highlighting the signature monogram print and gold hardware against a backdrop of faceted gold and white crystal planes. Developed with creative direction by Tim Holloway, the campaign utilizes 3D render and CGI techniques to create an environment of prismatic light refractions and high-key directional illumination. Set designer Andrew Stellitano crafted the dynamic, geometric setting, while producer Malcolm Mafara oversaw the production of this commercial project.

Horizontal, Commercial, Warm

3D render / CGI

3D Rendered Scene

Advertising Campaign