MCM
MCM Diamond Fragrance Campaign by Sam Hoffman
Brand
Date
Oct 2024
Description
MCM introduces its new Diamond fragrance through a high-key advertising campaign that emphasizes the distinctive silhouette of the brand's backpack-shaped bottle. The creative, led by creative director Tim Holloway, highlights the gold hardware and iconic monogram print through a series of dynamic, faceted compositions. Produced by Malcolm Mafara, the campaign utilizes 3D render and CGI techniques to place the products against radiant, abstract crystal planes. Set design by Andrew Stellitano completes the aesthetic, balancing minimalist typography with a polished, luxury presentation.
Style
Horizontal, Commercial, Warm
Techniques
3D render / CGI
Industries
Fragrance
Color
Chocolate
Background
3D Rendered Scene
Context
Advertising Campaign
Associated creatives
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