MCM MCM Diamond Fragrance Campaign by Sam Hoffman 2024

Description

This advertising campaign image for the MCM Diamond fragrance was photographed by Sam Hoffman with creative direction by Tim Holloway, set design by Andrew Stellitano, and production by Malcolm Mafara. The central hero object is the distinctive backpack-shaped perfume bottle featuring the iconic MCM monogram print and gold hardware. It is positioned diagonally against a dynamic, abstract background of faceted gold and white crystal planes radiating bright light. The lighting is high-key and directional, creating dramatic light streaks and reflections that emphasize the luxury packaging. On the left side of the composition, clean white space displays the MCM Diamond brand logo and text.

Style

Horizontal, Commercial, Warm, Polished

Techniques

3D render / CGI

Industries

Fragrance

Color

Background

3D Rendered Scene

Context

Advertising Campaign