MCM
MCM Worldwide S/S 25
Brand
ProjectMCM Worldwide S/S 25
Date
Sep 2024
Description
MCM presents its S/S 25 campaign, a fashion-focused project highlighting the brand’s latest luxury accessories and apparel. Photographed by Marcello Junior Dino, the series leans into a polished, commercial aesthetic centered on studio-based editorial imagery. Featuring model Edem Oueslati, the campaign utilises a clean, minimalist backdrop to focus on seasonal textures and patterns. Stylised sculptural elements, including modular platforms and cylindrical props, provide an architectural quality to the composition. The execution relies on bright, even studio lighting to emphasize the craftsmanship of the leather goods and apparel.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Camel
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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