Ferragamo
Ferragamo Fragrance Holiday 2024 by Benjamin Pexton
Brand
Date
Dec 2024
Description
Ferragamo showcases its signature fragrance collection in this holiday campaign, featuring a focused display of the brand's diverse perfume lineup. The creative direction highlights the tactile elements of the packaging, from liquid hues to golden cap details, arranged against a deep, saturated red backdrop. Led by creative director Tim Holloway, the visual presentation employs a high-contrast aesthetic. The composition balances clean commercial art direction with set design by Andrew Stellitano, utilizing 3D render / CGI techniques and polished studio lighting to emphasize glass textures and seasonal warmth throughout the series.
Style
Horizontal, Commercial, Warm
Industries
Fragrance
Color
Crimson
Context
Advertising Campaign
Associated creatives
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