Ferragamo Ferragamo Fragrance Holiday 2024 by Benjamin Pexton 2024

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Ferragamo presents a fragrance holiday campaign that centers on the house's latest perfume collection. The imagery emphasizes the tactile qualities of the glass bottles, set against deep, saturated red gradients that evoke a festive seasonal aesthetic. Working with creative director Tim Holloway, the project leans into clean commercial art direction. Set designer Andrew Stellitano creates a tiered presentation, utilizing stacked boxes and staggered platforms to provide architectural structure to the display. The composition integrates warm, polished studio lighting to accentuate the metallic caps and distinct liquid tones of each variant.