McDonald's
You’ve Been Here Before
Brand
ProjectYou’ve Been Here Before
Date
Jun 2026
Description
McDonald’s explores liminal architecture in the video project, You’ve Been Here Before. The film presents a surreal, unending labyrinth of monochrome yellow rooms, utilizing 3D render and CGI techniques to construct a futuristic environment. Steadily paced camera movements guide the viewer through desolate corridors lit by harsh fluorescent ceiling lights. A solitary McDonald’s sign, featuring the brand's signature golden arches and a directional arrow, anchors the composition within this cinematic setting.
Style
Horizontal, Cinematic, Surreal, Futuristic
Techniques
3D render / CGI
Industries
Fast Food
Color
Golden Yellow
Crimson
Background
3D Rendered Scene
Context
Social Media / Short Form Video
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