McDonald's: Year of the Rabbit BTS - Luma AI
Brand
Date
Jan 2023
Description
McDonald’s Year of the Rabbit behind-the-scenes content highlights the technical process behind a 3D spatial reconstruction. The piece documents a restaurant interior environment, moving from a standard perspective of patrons at a booth to a reveal of the underlying data structure. Produced by LBB Uploads, the project utilizes Luma AI to generate a point cloud model of the space. The visual execution transitions between a grounded view and a rotating wireframe bounding box, showcasing the 3D render and CGI process used to map the physical environment.
Style
Horizontal, Cinematic, Minimalist, Futuristic
Techniques
3D render / CGI, Drone footage
Industries
Background
Retail Store
Context
Brand Film / Corporate Video
Associated creatives
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