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McDonald's: World Cup

Date

Dec 2025

Description

McDonald's explores the communal excitement surrounding global football in this commercial campaign. The film captures a wide array of supporters and friends moving through diverse environments, including stadium settings, urban street scenes, and indoor dining areas, all connected by the recurring invitation to visit the restaurant. Developed by agency partners at Wieden+Kennedy, the project employs dynamic editing to maintain a fast-paced rhythm across multiple locations. Production efforts were supported by Caviar LA and The Roots Production Service, utilizing live-action techniques to portray these varied interactions.

Style

Horizontal, Commercial

Industries
Event

FIFA World Cup

Context

TVC / TV Commercial

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