McDonald's: World Cup
Brand
Date
Dec 2025
Description
McDonald's explores the communal excitement surrounding global football in this commercial campaign. The film captures a wide array of supporters and friends moving through diverse environments, including stadium settings, urban street scenes, and indoor dining areas, all connected by the recurring invitation to visit the restaurant. Developed by agency partners at Wieden+Kennedy, the project employs dynamic editing to maintain a fast-paced rhythm across multiple locations. Production efforts were supported by Caviar LA and The Roots Production Service, utilizing live-action techniques to portray these varied interactions.
Style
Horizontal, Commercial
Industries
Event
FIFA World Cup
Context
TVC / TV Commercial
Associated creatives
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