This campaign for McDonald’s, titled Woo!, captures the atmosphere of an airport terminal during a travel delay. The narrative focuses on the collective reaction of passengers at a gate as they navigate the frustration of shifting flight statuses.
The spot transitions as a traveler reveals a meal, providing a moment of respite amidst the terminal environment. Directed with a cinematic framing style, the work utilizes live-action technique and bright, natural light to ground the scene in an authentic setting. Sound design and original music were provided by Sonixphere.
