McDonald's: Woo!
Brand
Date
May 2023
Description
This campaign for McDonald’s, titled Woo!, captures the atmosphere of an airport terminal during a travel delay. The narrative focuses on the collective reaction of passengers at a gate as they navigate the frustration of shifting flight statuses. The spot transitions as a traveler reveals a meal, providing a moment of respite amidst the terminal environment. Directed with a cinematic framing style, the work utilizes live-action technique and bright, natural light to ground the scene in an authentic setting. Sound design and original music were provided by Sonixphere.
Style
Horizontal, Cinematic
Industries
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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