McDonald's: Winterworld

Brand

Date

May 2025

Description

McDonald's brings a seasonal experiential activation to life with its 'Winterworld' campaign, a large-scale installation designed to transform a public courtyard into an immersive, snow-filled destination. The activation centres on a glowing, dome-like structure that serves as a focal point for visitors, blending interactive digital displays with a dedicated service window for food service. The project captures the event through a mix of drone footage and live-action cinematography. Atmospheric lighting, including vibrant greens and projected snow effects, defines the space. The production, spearheaded by agency Scholz & Friends Hamburg, features custom sound design by Hello Robin to complement the cinematic aesthetic.

Style

Horizontal, Action, Cinematic, Raw

Techniques

Drone footage

Industries

Fast Food

Background

Public Square

Context

TVC / TV Commercial