McDonald's: Where children can be children.
Brand
Date
Apr 2025
Description
This commercial spot for McDonald's, titled 'Where children can be children,' captures a classroom scene centered on students engaged in a lively discussion. The narrative focuses on playful interactions in a bright, creative environment. Produced by Shining Film with creative direction from TBWA Zürich, the film utilizes a live-action technique to achieve a warm and clean aesthetic. Sound design and music composition were handled by Jingle Jungle to complement the lighthearted tone of the production.
Style
Humorous, Vertical, Commercial, Warm, Clean
Industries
Color
Medium Grey
Pure White
Background
Education Building
Context
TVC / TV Commercial
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