McDonald's: WcDonald's
Brand
Date
Jan 2025
Description
McDonald’s channels the aesthetic of classic shonen anime for its WcDonald’s campaign. Developed with creative leadership from Wieden+Kennedy New York and animation by Studio Pierrot, the project leans into high-energy action sequences and dynamic character choreography. The commercial utilizes a vivid color palette and fast-paced editing to showcase iconic menu items within an animated environment. The execution integrates cinematic animation techniques to mirror traditional anime tropes, from dramatic energy auras to stylized facial expressions.
Style
Horizontal, Action, Cinematic
Techniques
Animation
Industries
Context
TVC / TV Commercial
Associated creatives
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