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McDonald's

US :30
ProjectUS :30
Date

Jun 2026

Description

McDonald's delivers a :30 spot for the US market featuring David Beckham alongside various diners. The commercial balances exterior and interior restaurant sequences, capturing patrons with themed packaging in a conversational tone. Crafted by Wieden+Kennedy New York, the film leans into a clean, live-action technique. The production utilizes natural lighting to maintain a cinematic aesthetic throughout the fast food campaign.

Style

Horizontal, Cinematic, Clean

Industries

Fast Food

Background

Retail Store

Context

TVC / TV Commercial

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