McDonald's: Uhhhhhhh
Brand
Date
Jan 2026
Description
McDonald's project Uhhhhhhh is a live-action commercial spot produced by Supernormal in collaboration with DDB Aotearoa. The film captures a late-night atmosphere, centering on two men inside a car, framed against the backdrop of an illuminated restaurant sign. Employing a gritty, cinematic visual language, the spot focuses on the quiet interaction between the driver and passenger. The work emphasizes a subdued, nocturnal aesthetic while documenting the everyday connection between the brand and its customers.
Style
Horizontal, Cinematic, Gritty
Industries
Color
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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