McDonald's project Uhhhhhhh is a live-action commercial spot produced by Supernormal in collaboration with DDB Aotearoa. The film captures a late-night atmosphere, centering on two men inside a car, framed against the backdrop of an illuminated restaurant sign.
Employing a gritty, cinematic visual language, the spot focuses on the quiet interaction between the driver and passenger. The work emphasizes a subdued, nocturnal aesthetic while documenting the everyday connection between the brand and its customers.
