McDonald's: True Stories: Laura
Brand
Date
Nov 2022
Description
McDonald's explores everyday routines in this installment of the True Stories campaign. The project features vibrant 2D character animation and stylized graphics to capture familiar morning moments. The creative execution leans into vector-based aesthetics, utilizing clean graphic design to highlight the role of coffee within daily habits. Produced with creative direction from Lopez Negrete Communications, the spot incorporates expressive animation by Lobo and original sound design by Zapboombang Studios.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Context
TVC / TV Commercial
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