McDonald's: Trivia
Brand
Date
Dec 2023
Description
McDonald's 'Trivia' campaign, created by DDB Chicago, adopts a stripped-back digital motion design approach to engage viewers. The project utilizes a bold, high-contrast aesthetic, featuring animated typography set against a solid red backdrop. By centering on a dynamic trivia game format, the commercial relies on kinetic typography and graphical animation to present its interactive questions. The execution avoids product lifestyle imagery in favor of a minimalist, graphic-led focus.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Typography
Industries
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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