McDonald's
Tray
Brand
ProjectTray
Date
Jun 2026
Description
This commercial for McDonald's, titled Tray, centers on a playful display of balancing a stack of collectible FIFA World Cup cups. Set within a contemporary restaurant interior, the film highlights the vibrant graphics of the campaign merchandise against the restaurant's warm, modern backdrop. The project was developed by agency Wieden+Kennedy New York. The spot utilizes a live-action technique to capture the action, leaning into a humorous tone that frames the limited-edition cups as the central focus.
Style
Humorous, Horizontal, Commercial, Action
Industries
Fast Food
Event
FIFA World Cup
Color
Crimson
Pure White
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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