McDonald's: The Roots | McDonalds Making Of

Dec 2025

This behind-the-scenes documentary captures the intricate production process behind the latest commercial project for McDonald’s. The footage details the logistical demands of an outdoor shoot, showcasing film crews managing camera cranes and lighting rigs across a misty lakeside set. The production features complex on-water sequences, with a bed set installed on a floating raft. Emphasizing a clean, live-action technique, the project leans into natural light and cool atmospheric color grading to document the construction and filming stages of the campaign. The work was developed with creative input from TBWA Paris, with production support provided by LA/PAC and The Roots Production Service.

Documentary, Horizontal, Clean

Natural light

Lake

Brand Film / Corporate Video