McDonald's
The Meal
Brand
ProjectThe Meal
Date
Jun 2025
Description
McDonald's explores the evolution of its iconic menu offering in this campaign, The Meal. Developed by Leo Burnett UK, the project bridges the gap between traditional news broadcast aesthetics and commercial storytelling to highlight updates to the brand's Happy Meals. The narrative transitions from a simulated television news studio into live-action sequences featuring family dining moments. The production leans into a clean, polished look, utilizing a cinematic aesthetic to frame the transitions between illustrative graphics and lifestyle footage.
Style
Horizontal, Cinematic, Clean, Polished
Industries
Fast Food
Color
Crimson
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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