McDonald's
The Makeshift Table
Brand
ProjectThe Makeshift Table
Date
Jan 2025
Description
The Makeshift Table, a fast food campaign for McDonald's, explores a candid moment of travel. Developed by Leo Burnett UK with production by Academy Films, the commercial centers on an individual creating a dining space amidst the constraints of a passenger train carriage. Employing a cinematic style and live-action technique, the film captures a scene defined by warm ambient lighting and a grainy aesthetic. The narrative focuses on the process of unpacking a meal, transforming a transit setting into a temporary mealtime environment.
Style
Horizontal, Cinematic, Grainy
Industries
Fast Food
Color
Jet Black
Pure White
Navy
Context
TVC / TV Commercial
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