McDonald’s introduces a holiday-themed collaboration in this commercial spot for 'The Grinch Meal.' The campaign features core menu items alongside custom packaging and promotional merchandise.
The project utilizes live-action technique to present the food, integrated with character elements through VFX / visual effects. The production was a cross-agency effort, with creative direction provided by Leo UK, tms, and TMW. Post-production and visual effects were handled by Black Kite and Whitehouse Post UK, with production support from Darling Films UK, Counsel, and CREATORS INC.
