McDonald's: Tailgating
Brand
Date
Jul 2023
Description
McDonald's 'Tailgating' campaign captures the intersection of sports fandom and shared meals, centering on pre-game rituals among friends and family. The film moves between outdoor parking lot gatherings and indoor watch parties, focusing on the social energy of fast food consumption during game day. Utilizing a mix of live-action technique and VFX, the commercial integrates hand-drawn graphics and text overlays to map out game-day plays alongside product promotions. The production emphasizes casual interaction and group dynamics through a high-energy, horizontal format.
Style
Horizontal, Commercial, Action
Techniques
VFX / visual effects
Industries
Color
Crimson
Pure White
Mustard
Context
TVC / TV Commercial
Associated creatives
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