McDonald's: Summer Love
Brand
Date
Jan 2023
Description
McDonald’s 'Summer Love' is a narrative commercial campaign capturing candid, seasonal moments. The film follows a group of young individuals through a series of vignettes, moving from domestic interiors to sun-drenched outdoor excursions. Produced by soup.filmproduktion, the project leans into a documentary aesthetic to build its observational tone. The execution utilizes natural light and a soft color palette to frame its subjects in casual, warm-weather attire. Mophonics provided the music and sound design for the piece.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Background
House
Context
TVC / TV Commercial
Associated creatives
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