McDonald's McDonalds Spicy McNuggs :30 2026

About

McDonald's leans into gaming culture with this 30-second commercial for Spicy McNuggs, produced by Good Times. Directed by Oliver Davies, the spot blends digital aesthetics with appetite-focused product imagery. The narrative bridges retro animation and live-action technique, moving from pixel art cityscapes and arcade-style interfaces to high-definition shots of the menu item. The execution incorporates distinct side-mission prompts and lightning effects to emphasize the spicy flavor profile. Developed by Leo Burnett, the creative team included Chief Creative Officer Mark Elwood, Executive Creative Directors Andrew Long and James Millers, Copywriter Matt Wood, Art Directors Tom Loveless and Mickey Chan, and Designers Tomek Drozdowski and Harry Ingrams.