McDonald's: Showdown 2.0
Brand
Date
Apr 2025
Description
McDonald's Showdown 2.0 campaign presents a high-energy look at competitive sport, centering on a basketball matchup between two athletes across both indoor and outdoor settings. The project leans into a fast-paced aesthetic, capturing the motion of the game alongside detailed product shots. Developed by agency Wieden+Kennedy New York, the film utilizes live-action technique and dynamic camera work to bridge the intensity of the court with the brand's food offerings. Production was handled by Scheme Engine, with post-production and visual effects provided by Ethos Studio and The Mill New York. The edit was completed by Church Edit.
Style
Vertical, Commercial, Action
Industries
Color
Pure White
Blush
Jet Black
Context
TVC / TV Commercial
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