McDonald's Showdown 2.0 campaign presents a high-energy look at competitive sport, centering on a basketball matchup between two athletes across both indoor and outdoor settings. The project leans into a fast-paced aesthetic, capturing the motion of the game alongside detailed product shots.
Developed by agency Wieden+Kennedy New York, the film utilizes live-action technique and dynamic camera work to bridge the intensity of the court with the brand's food offerings. Production was handled by Scheme Engine, with post-production and visual effects provided by Ethos Studio and The Mill New York. The edit was completed by Church Edit.
