McDonald's: Second Chance
Brand
Date
Jan 2023
Description
McDonald’s presents Second Chance, a commercial production spotlighting the brand's breakfast menu through a focus on food preparation and texture. The project features macro cinematography to capture the details of pancakes, breakfast burritos, and coffee, grounded by a consistent warm lighting aesthetic throughout the sequence. The creative direction, led by agency Wieden+Kennedy Portland, leans into live-action techniques to emphasize the fresh quality of the items. Production services for the spot were provided by HONE.
Style
Horizontal, Commercial, Warm
Industries
Context
TVC / TV Commercial
Associated creatives
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