McDonald's
Santa's Secret
Brand
ProjectSanta's Secret
Date
Jan 2025
Description
McDonald’s festive spot, Santa's Secret, brings a narrative focus to the holiday season. The project leans into a cinematic, live-action technique, utilizing low-key lighting and moody amber highlights to capture a nocturnal rooftop setting. The film features Santa Claus in a residential urban environment, establishing an atmospheric tone for the food and beverage brand's seasonal campaign. Production was managed by Outsider Editorial, with representation by Rabbit.
Style
Horizontal, Action, Cinematic, Moody
Industries
Fast Food
Event
Christmas
Color
Burgundy
Jet Black
Pure White
Background
Rooftop
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.