McDonald's
Santa's Secret
Brand
ProjectSanta's Secret
Date
Jan 2025
Description
McDonald’s festive spot, Santa’s Secret, leans into a cinematic aesthetic to capture a holiday moment on a residential rooftop. The narrative follows Santa Claus during a quiet night, utilizing live-action technique to establish an atmospheric tone. Produced by Outsider Editorial, the film uses low-key lighting and warm amber highlights to contrast the dark night sky. The project maintains a moody feel while focusing on the brand’s presence within the holiday season.
Style
Horizontal, Action, Cinematic, Moody
Industries
Fast Food
Event
Christmas
Color
Burgundy
Jet Black
Pure White
Background
Rooftop
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.