McDonald's
Salad Plus
Brand
ProjectSalad Plus
Date
Feb 2025
Description
McDonald's Salad Plus commercial project features a series of high-energy, macro-focused sequences showcasing the assembly of fresh produce. Produced by All Of Us Here, the animation highlights the textures of sliced cucumbers and tomatoes as they move across a clean white background. Utilizing crisp studio capture and bright lighting, the piece emphasizes ingredient quality through a rapid-fire edit. The work leans into a minimalist aesthetic to focus entirely on the product components.
Style
Horizontal, Commercial, Clean
Techniques
Animation, Macro
Industries
Fast Food
Color
Forest Green
Crimson
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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