McDonald's: Roadtrip
Brand
Date
Feb 2024
Description
McDonald's explores the essence of summer travel in the commercial film Roadtrip. The project follows a group of friends as they navigate coastal highways and seaside towns, documenting moments of camaraderie across activities ranging from arcade games to beachside outings. The production leans into a nostalgic aesthetic, utilizing vibrant colour grading and sun-kissed natural lighting to anchor the narrative. Captured through live-action technique, the film focuses on capturing the energy of a spontaneous holiday journey.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Sky Blue
Pure White
Navy
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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