McDonald's: Ranch McCrispy
Brand
Date
Oct 2023
Description
McDonald's highlights the Ranch McCrispy in this commercial campaign, capturing an energetic dining experience. The film focuses on a diverse group of customers enjoying the product within a warmly lit, contemporary restaurant setting. Produced by Soft Citizen with creative direction from Cossette, the live-action project emphasizes product appeal through vibrant food textures. The edit utilizes natural-style lighting and warm interior tones to ground the commercial in an inviting atmosphere, supported by sound and music from Vapor Music, and post-production work from Rooster Post Production and The Vanity.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Scarlet
Background
Café
Context
TVC / TV Commercial
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