McDonald's
Pulisic Fries
Brand
ProjectPulisic Fries
Date
Jun 2026
Description
McDonald’s taps into soccer culture with this latest commercial featuring Christian Pulisic. The film captures the athlete in a relaxed, interior restaurant environment, sharing a meal at a signature red booth. Produced by Wieden+Kennedy New York, the project utilizes a cinematic, live-action technique to translate the energy of the fast-food setting. Warm, natural lighting reinforces the familiar atmosphere of the dining space, highlighting the product and the featured talent.
Style
Horizontal, Commercial, Cinematic
Industries
Fast Food
Color
Jet Black
Pure White
Crimson
Background
Café
Context
TVC / TV Commercial
Associated creatives
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