McDonald's: Proud Papa (Super Bowl)
Brand
Date
Oct 2025
Description
McDonald's takes a humorous approach to family life in 'Proud Papa,' a commercial spot produced for the Super Bowl. The film centers on a grizzly bear father reviewing his son’s academic report card, highlighting achievements in specialized forest skills within a domestic cave setting. Produced by Hungryman with agency creative from Leo Burnett Chicago, the live-action narrative utilizes warm, low-key lighting to establish an intimate atmosphere. The project relies on detailed set design to ground its cinematic, humorous premise in a relatable home environment.
Style
Humorous, Horizontal, Cinematic, Warm, Matte
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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