McDonald's: Pickle
Brand
Date
Sep 2025
Description
McDonald's presents 'Pickle,' a holiday commercial that centers on the connection between generations. The narrative follows an elderly grandfather and his grandchildren, capturing quiet, candid moments against a backdrop of seasonal festivities. The film utilizes live-action techniques to emphasize a cinematic, nostalgic quality. The production tracks the group through outdoor snowy landscapes and into the intimate environment of a local restaurant, framed by Christmas lighting. Produced by Wild Gift, the project leans into a warm aesthetic to highlight the shared experience of the meal.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Event
Christmas
Color
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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