McDonald's: Parking Lot
Brand
Date
May 2023
Description
McDonald’s 'Parking Lot' is a live-action commercial spot that captures an informal, late-night social moment. The film centers on two individuals sharing a meal on the hood of a car, focusing on an authentic interaction. Produced by SLMBR PRTY, the project leans into a cinematic aesthetic. The execution utilizes warm lighting and a shallow depth of field, set against a dark backdrop to draw attention to the subjects and their meal.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Navy
Beige
Lilac
Background
Street
Context
TVC / TV Commercial
Associated creatives
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