McDonald's: Our Egg Design - :15
Brand
Date
Dec 2025
Description
McDonald's presents a 15-second commercial titled Our Egg Design, focusing on the assembly of a breakfast sandwich. The spot showcases the preparation process through a series of top-down shots, documenting the cooking of ingredients on a flat-top grill. The execution highlights the technical approach to kitchen preparation, using clean, commercial framing and warm lighting to capture textures on a wooden surface. The live-action technique provides a grounded look at the ingredients as they transition from raw components to a finished meal. Developed by agency TBWA Chiat Day NY, the film features music and sound design by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Golden Yellow
Camel
Pure White
Background
Wood Texture
Context
TVC / TV Commercial
Associated creatives
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