McDonald's
Order Like Stormzy
Brand
ProjectOrder Like Stormzy
Date
Feb 2025
Description
McDonald's 'Order Like Stormzy' campaign centers on a late-night visit to a restaurant by the titular artist. The spot navigates the interior of the establishment, capturing the interaction between Stormzy and the restaurant staff against a backdrop of wooden wall paneling and glowing digital kiosks. Produced by PRETTYBIRD UK with creative direction from Leo Burnett UK, the work leans into a cinematic aesthetic. The narrative utilizes live-action technique and warm lighting to frame the brand within an urban nightlife context.
Style
Horizontal, Cinematic, Warm
Industries
Fast Food
Color
Camel
Jet Black
Background
Café
Context
TVC / TV Commercial
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