McDonald's: Not Hungry
Brand
Date
May 2023
Description
McDonald’s explores the familiar dynamic of shared cravings in the 'Not Hungry' commercial. The spot, led by the creative team at Cossette, focuses on a playful moment between a couple in a domestic living room setting. Produced by Feels Like Home, the project utilizes live-action technique to capture the scene. The execution leans into a warm, clean aesthetic, relying on ambient lighting to establish a casual and intimate atmosphere that centers on the product.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Chocolate
Blush
Navy
Background
Living Room
Context
TVC / TV Commercial
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