McDonald's: Night Classroom

Jun 2025

McDonald's presents 'Night Classroom,' a poignant video campaign addressing the challenges students encounter when trying to focus in crowded and unstable home environments. The project uses observational framing to depict the daily struggle of students contending with inconsistent connectivity, power limitations, and limited personal space. Crafted by the team at Leo Manila, the piece employs a desaturated palette and cinematic composition to maintain a grounded, documentary-style approach. The narrative emphasizes the domestic barriers that can hinder academic progress, focusing on the visual reality of cramped quarters and the persistence required to study under difficult conditions.

Documentary, Horizontal, Cinematic, Desaturated

Advertising Campaign, Brand Film / Corporate Video