McDonald's: MySelection 2025 - Speck & Salsa Radicchio e Mela (Demo Only)
Brand
Date
Jan 2025
Description
McDonald's presents the MySelection 2025 campaign, focusing on the Speck & Salsa Radicchio e Mela menu additions. Developed by agency Leo Burnett Italy with production house 360FX, the commercial features a restaurant setting and high-contrast visuals to spotlight individual ingredients. The spot utilizes live-action technique to capture the specific textures of the burger components, including macro shots of crispy chicken, sliced speck, fresh radicchio, and crisp apples. The production maintains a clean aesthetic, emphasizing the raw food elements against dark backgrounds to distinguish the ingredients in this latest fast food limited-time offering.
Style
Horizontal, Commercial, Clean
Industries
Color
Chocolate
Jet Black
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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