McDonald's
MySelection 2025 - Speck & Salsa Radicchio e Mela (Demo Only)
Brand
Date
Jan 2025
Description
McDonald's introduces the MySelection 2025 Speck & Salsa Radicchio e Mela menu lineup through a fast food commercial campaign. The film captures the fresh components of the new range, shifting from a restaurant setting to high-definition macro shots of crispy chicken, speck, apples, and radicchio. Developed in collaboration with agency Leo Burnett Italy and production house 360FX, the work utilizes a clean, live-action technique to emphasize the texture and quality of the ingredients. The spot maintains a crisp aesthetic, with close-ups framed against dark backgrounds to highlight the vibrancy of the food.
Style
Horizontal, Commercial, Clean
Industries
Fast Food
Color
Chocolate
Jet Black
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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