McDonald's
MySelection 2025 - Asiago DOP & Bacon (Demo Only)
Brand
Date
Jan 2025
Description
This campaign for McDonald’s introduces the MySelection 2025 Asiago DOP & Bacon burger, focusing on the preparation and textures of its signature ingredients. The spot highlights the assembly of the sandwich, emphasizing melting cheese, sizzling beef, and crispy bacon. Produced by 360FX with creative direction from Leo Burnett Italy, the commercial utilizes live-action technique and slow motion to capture the product. The edit is defined by clean product framing and polished lighting throughout the restaurant-based scenes.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Fast Food
Color
Chocolate
Jet Black
Olive
Background
Café
Context
TVC / TV Commercial
Associated creatives
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