McDonald's: MySelection 2025 - Asiago DOP & Bacon (Demo Only)
Brand
Date
Jan 2025
Description
McDonald’s showcases its MySelection 2025 Asiago DOP & Bacon burger in this campaign spot, focusing on the assembly of premium ingredients. The commercial highlights the preparation of beef patties, melting cheese, and bacon within a restaurant environment. Produced by 360FX with creative direction from Leo Burnett Italy, the film utilizes slow motion and clean product framing to emphasize the menu item's textures. The project features a live-action technique and polished lighting to highlight the food and beverage offerings.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Color
Chocolate
Jet Black
Olive
Background
Café
Context
TVC / TV Commercial
Associated creatives
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