McDonald's: Monopoly Knossi
Brand
Date
May 2025
Description
McDonald’s introduces the Monopoly Knossi campaign, a fast food promotional spot that centres on an energetic stage performance. The production channels a high-energy aesthetic, featuring a host in a velvet suit transitioning from a theatrical set illuminated by warm, cinematic lighting into a modern restaurant environment. Developed with agency Jung von Matt NECKAR and produced by Soup Film, the commercial captures customer interactions with the game, highlighting promotional packaging and mobile interface elements. The visuals rely on clean, live-action techniques to integrate brand iconography with festive holiday production design.
Style
Vertical, Cinematic, Warm, Clean
Industries
Color
Burgundy
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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