McDonald's: Monopoly

Brand

Date

Sep 2025

Description

McDonald’s brings back its annual Monopoly campaign in this high-energy spot, developed by Leo Burnett UK, tms, Linney, and TMW Unlimited. The commercial utilizes live-action technique to bridge a series of rapid-fire vignettes, moving from a bustling drive-thru to urban city streets. Directed through PRETTYBIRD UK, the film features appearances from classic brand characters, including Grimace and Birdie. Post-production and VFX work were handled by The Harbor Picture Company (UK), with editorial support from Cabin Edit and media planning by OMD UK. The production employs slow motion and a saturated color palette to maintain a clean, engaging pace throughout the campaign.

Style

Horizontal, Commercial, Action, Clean

Techniques

Slow motion

Industries

Fast Food

Color

Jet Black

Crimson

Lemon

Background

Retail Store