McDonald's: Mmmh
Brand
Date
Jun 2026
Description
McDonald's 'Mmmh' is a commercial project directed by the team at GREATERGOOD, focusing on the quiet anticipation surrounding food choices. The piece features a sequence of individuals in everyday settings, capturing contemplative moments through expressive close-ups and mid-shots. The execution relies on cinematic framing and natural lighting to emphasize the human experience of selecting a meal. With a moody color grade and a soft humming soundscape, the project utilizes a live-action technique to translate the internal dialogue of the characters into a relatable visual narrative.
Style
Horizontal, Commercial, Cinematic, Moody
Industries
Fast Food
Context
TVC / TV Commercial
Associated creatives
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