McDonald's
Mmmh
Brand
ProjectMmmh
Date
Jun 2026
Description
McDonald's presents Mmmh, a commercial film produced by GREATERGOOD that observes the quiet anticipation of ordering food. The project centers on a series of vignettes featuring various individuals humming as they contemplate their choices in everyday environments. Utilizing cinematic framing and moody color grading, the film emphasizes expressive close-ups and mid-shots to highlight internal reactions. Through a live-action technique and natural lighting, the work captures relatable human moments centered on food consumption.
Style
Horizontal, Commercial, Cinematic, Moody
Industries
Fast Food
Context
TVC / TV Commercial
Associated creatives
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