McDonald's: Minecraft x McDonalds (Original Music)
Brand
Date
May 2025
Description
This original music project for McDonald's and Minecraft blends live-action performance with the blocky aesthetic of the gaming universe. Featuring a young protagonist in a stylized garden, the piece integrates geometric set design with practical props to mirror the game's environment. The production, steered by agency Wieden+Kennedy New York, utilizes VFX / visual effects to populate the frame with creatures like llamas and sheep. The cinematic scope is elevated by original music and sound design from The Crystal Creative, leaning into a saturated and warm visual palette.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
VFX / visual effects
Industries
Color
Crimson
Background
Virtual Production Background
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.