McDonald's: Menuless
Brand
Date
Apr 2025
Description
McDonald's Menuless campaign, developed by the team at Leo Burnett Dubai, explores the interaction between customers and staff within the fast food retail environment. The narrative-driven commercial focuses on the exchange at the counter, capturing individuals as they place their orders. Utilizing a live-action technique, the project leans into a clean aesthetic enhanced by natural light streaming through large storefront windows. Graphic text overlays appear throughout the sequence, maintaining a consistent brand presence across the piece.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Jet Black
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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