McDonald's
McSmart Menu - Run Boy Run "Snacks"
Mar 2025
This commercial for McDonald's introduces the McSmart Menu, capturing a high-energy, youthful dynamic through a series of sequences featuring young adults in an urban setting. The spot leans into a cinematic, live-action technique, utilizing natural light to highlight the interactions of the talent as they move through a parking lot and street environment with snacks in hand. Produced by Abelone Films GmbH with production services by Atomik Pictures, the campaign features creative direction from Scholz & Friends and McDonald’s Deutschland LLC. The film prioritizes an energetic, lifestyle-focused aesthetic, emphasising movement and casual social connection within a modern, street-level context.
Lifestyle, Horizontal, Cinematic
Natural light
Fast Food
Street
TVC / TV Commercial
