McDonald's: McSmart Menu - Run Boy Run "Snacks"
Brand
Date
Mar 2025
Description
McDonald's highlights its McSmart menu in this campaign, featuring a sequence of energetic movement set against a street and parking lot backdrop. The spot focuses on a group of young adults sharing snacks while navigating an urban environment, capturing a modern lifestyle atmosphere. Developed with creative input from Scholz & Friends, the project utilizes live-action technique and natural light to maintain a grounded aesthetic. The work employs cinematic pacing and street-level framing to define the visual tone.
Style
Lifestyle, Horizontal, Cinematic
Techniques
Natural light
Industries
Background
Street
Context
TVC / TV Commercial
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