McDonald's McSmart Menu - Run Boy Run "Snacks" 2025

About

McDonald's highlights its McSmart menu in this campaign, featuring a sequence of energetic movement set against a street and parking lot backdrop. The spot focuses on a group of young adults sharing snacks while navigating an urban environment, capturing a modern lifestyle atmosphere. Developed with creative input from Scholz & Friends, the project utilizes live-action technique and natural light to maintain a grounded aesthetic. The work employs cinematic pacing and street-level framing to define the visual tone.