McDonald's
McSmart Menu: Back with the Mac
Brand
Date
Mar 2025
Description
This commercial for McDonald’s, titled McSmart Menu: Back with the Mac, centers on the social dynamics of the workday lunch break. Set within an open-plan office space featuring industrial brick architecture, the narrative follows a group of colleagues gathering to share a meal. The film utilizes an analogue film aesthetic, enhanced by natural light and soft color tones to establish an informal, collaborative atmosphere. The project was developed by Scholz & Friends and McDonald’s Deutschland LLC, with production handled by Abelone Films GmbH and Atomik Pictures.
Style
Horizontal, Commercial, Cinematic
Techniques
Analogue / film, Natural light
Industries
Fast Food
Color
Camel
Charcoal
Background
Office
Context
TVC / TV Commercial
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