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McDonald's: McSmart Menu: Back with the Mac

Brand
McDonald's
Date

Mar 2025

Description

McDonald's highlights the return of its McSmart Menu in this latest commercial spot, 'Back with the Mac.' Set within an open-plan office environment, the film centers on a collaborative midday break among colleagues, focusing on the shared consumption of the brand's menu items. The production leans into a cinematic aesthetic, utilizing natural light and an analogue film look to establish an informal, relatable atmosphere. The narrative captures a simple moment of connection over a meal, keeping the product at the center of the office-based scene. Developed by the team at Scholz & Friends and McDonald’s Deutschland LLC, the project was brought to life through production support from Abelone Films GmbH and Atomik Pictures.

Style

Horizontal, Commercial, Cinematic

Techniques

Analogue / film, Natural light

Industries
Fast Food
Color
Camel
Charcoal
Background

Office

Context

TVC / TV Commercial

Associated creatives

Abelone Films GmbH
Abelone Films GmbHProduction
Atomik Pictures
Atomik PicturesProduction Service
Scholz & Friends
Scholz & FriendsAgency / Creative
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