McDonald's: McDonald’s Canada Creates Memorable Musical Ode to “Fry Thieves” Everywhere
Brand
Date
Aug 2021
Description
This commercial campaign for McDonald’s Canada takes a lighthearted look at the universal habit of sharing meals. Set on an outdoor restaurant patio, the spot features a soulful musical performance centered on the relatable dilemma of friends stealing french fries. Utilizing a polished, live-action technique, the film highlights everyday dining interactions captured through cinematic framing and natural light. Creative development for the project was led by agency Cossette, with production by OPC TV, editing by Saints Editorial, and post-production work by Alter Ego.
Style
Humorous, Horizontal, Commercial, Polished
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
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