McDonald's: McCrunchy Chicken Spicy BBQ (Demo Only)
Brand
Date
Sep 2025
Description
This commercial campaign for McDonald’s introduces the McCrunchy Chicken Spicy BBQ burger. The film captures the product’s core features through a mix of live-action technique and tight, high-contrast close-ups that emphasize the texture of the breaded chicken fillet, bacon, and melted cheese. Developed by Leo Burnett Italy with production from 360FX, the spot leans into a warm aesthetic to highlight the spicy mayo and BBQ sauce ingredients. The narrative follows a direct, product-focused approach, transitioning from the outdoor setting to macro food photography to demonstrate the crunch and assembly of the new menu item.
Style
Horizontal, Commercial, Warm
Industries
Color
Caramel
Denim
Cream
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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