McDonald's presents the McCrunchy Chicken Demo, a commercial spot focusing on the texture and assembly of their latest menu offering. The project leans into live-action techniques, utilizing rhythmic audio cues and saturated visuals to highlight the product build.
Developed alongside creative agency Leo Burnett Italy, the film features a sequence of dynamic product shots that transition between restaurant-based talent shots and detailed close-ups of the chicken preparation. Production was managed by 360FX, with post-production and VFX work completed by Laconic.
