McDonald's

McCrunchy Chicken Demo

Brand

Date

Apr 2025

Description

McDonald's presents the McCrunchy Chicken Demo, a commercial campaign highlighting the product's textured preparation. The spot features dynamic product shots and fast-paced editing, focusing on the breading process and final assembly of the burger. Developed by agency Leo Burnett Italy with production house 360FX, the campaign utilizes a live-action technique to showcase the product. The visual language leans into saturated, vibrant lighting and incorporates slow motion to emphasize the extra-crunchy appeal of the chicken fillet.

Style

Horizontal, Commercial, Saturated

Techniques

Slow motion

Industries

Fast Food

Color

Golden Yellow

Chocolate

Crimson

Background

Solid Colour