McDonald's: McCrunchy Chicken Demo
Brand
Date
Apr 2025
Description
McDonald's presents the McCrunchy Chicken Demo, a commercial spot focusing on the texture and assembly of their latest menu offering. The project leans into live-action techniques, utilizing rhythmic audio cues and saturated visuals to highlight the product build. Developed alongside creative agency Leo Burnett Italy, the film features a sequence of dynamic product shots that transition between restaurant-based talent shots and detailed close-ups of the chicken preparation. Production was managed by 360FX, with post-production and VFX work completed by Laconic.
Style
Horizontal, Commercial, Saturated
Techniques
Slow motion
Industries
Color
Golden Yellow
Chocolate
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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