McDonald's: McCrunchy Chicken
Brand
Date
Mar 2025
Description
McDonald's introduces the McCrunchy Chicken in this commercial spot, focusing on the textures and assembly of the new menu item. The film leans into a dynamic mix of live-action sequences and macro product shots, highlighting the crispy fillet alongside fresh ingredients like lettuce and tomato. Produced by Leo Burnett Italy and 360FX, the campaign incorporates animated graphic shapes and vibrant typography to accentuate the sandwich's crunch. The visuals balance a playful restaurant-based performance with textured backgrounds and warm gradients.
Style
Humorous, Horizontal, Commercial, Graphic
Industries
Color
Rust
Camel
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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