McDonald's

McCrunchy Chicken

Brand

Date

Mar 2025

Description

McDonald's launches its McCrunchy Chicken menu addition with a high-energy commercial campaign developed by Leo Burnett Italy and production house 360FX. The film captures the product through a blend of live-action sequences and macro close-ups, highlighting the burger's assembly of crispy fillet, fresh lettuce, sliced tomatoes, and yogurt sauce. The spot utilizes vibrant typography and animated graphic elements to underscore the product's texture. With its combination of playful live-action performances and stylized motion graphics, the campaign delivers a dynamic look at the fast-food offering.

Style

Humorous, Horizontal, Commercial, Graphic

Industries

Fast Food

Color

Rust

Camel

Pure White

Background

Café

Context

TVC / TV Commercial